Writing & research.
Technical deep-dives, research findings, and perspectives on nonprofit fundraising and AI donor intelligence.
The Daughter Was in the Room
The single largest transfer of wealth in human history is happening right now — through living rooms full of adult children whose names nobody at the nonprofit wrote down. A short letter on the cultivation visit, the heir on the couch, and the next thirty years of the relationship we are not, currently, having.
The Sixteen-Month Job
The average nonprofit fundraiser stays about sixteen months — and when they leave, the donor relationships leave with them. A short letter on the job that lives in one person's head, the context nobody had time to write down, and the file that should outlive the fundraiser.
On Being Told No
The wrongest thing in fundraising is the way we hear no. We hear it as a period. The donor heard it as a comma. A short letter on the ask that didn't land — and the slow, kind work of the second visit.
On Being Named in the Will
The wrongest sentence in fundraising is the planned-giving ask, because by the time the donor is on the phone the decision was made decades ago. A short letter on the four minutes you weren't trained for, the file you wish was open, and how to receive a gift you didn't know was coming.
The Thank-You Note Is the Whole Job
Most thank-yous in fundraising are receipts. Receipts are necessary. They are not a thank-you note. A short letter on the cheapest acquisition channel in your office, and the four sentences that quietly turn $50 donors into $500,000 ones.
The Donor Your Wealth Screen Will Miss
Quiet wealth is real wealth — and the woman in the cardigan is sitting in your CRM right now, waiting to be noticed. A short letter on the donors a screen can't see.
Your Next Major Gift Is Already in Your CRM
You don't have a sourcing problem. You have a forgetting problem. A short letter on the most overlooked move in fundraising — calling back the prospect you already met.
Permission to Have an Evening
Fundraising shouldn't cost you your Sunday nights. A short letter on the donor research grind that's quietly going extinct — and the calmer kind of work taking its place.
Major Gifts Aren't a Wealth Problem. They're a Timing Problem.
Capacity gets a prospect on the list. Timing wins the gift. The reason most fundraising operations underperform isn't bad lists — it's stale calendars.
How We Built a Donor Intelligence Engine Starting at $0.10 per Prospect
Enterprise wealth screening has been locked behind five-figure contracts for decades. We rebuilt the unit economics from scratch — here's the real cost breakdown.
What Actually Predicts Giving Capacity — and How Romy Scores It
Not all wealth signals predict giving. We built a scoring framework that separates capacity from inclination — and saves fundraisers hours of manual assessment.
The Small Nonprofit Fundraising Gap — and How to Close It
Organizations with budgets under $2M can't afford the $15K-$50K/year tools that large nonprofits rely on. The information asymmetry is the real problem.
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